The Process

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.

At Inferno, we understand that the logo mark is often the first impression prospective clients come into contact with. And because of this we ensure that every logo and brand we develop stands out from the crowd. We take our clients on a journey, providing both insight and advice as to which type of design would most benefit their business. We work with our clients every step of the way in the design process ensuring they are well informed and make the perfects choice for their businesses.